The biggest new memecoin of 2023, Pepe (PEPE) suffered one of the worst possible fates that can befall a new crypto asset; a partial rug pull — after its anonymous developers abruptly sold nearly $16 million worth of the token on Aug. 24. 

The official Pepe X (formerly known as Twitter) account explained the drop was due to “three ex-team members” going behind their back and selling the tokens without their knowledge — a move that saw the price of Pepe plummet as much as 26% in the days following, without much respite

In the wake, crypto investors and memecoin enthusiasts are still scratching their heads — pondering if the frog-themed token could ever hope to return to pre-rug prices. 

Speaking to Cointelegraph, crypto trader Reetika Trades saw some potential positivity for PEPE, despite admitting the manner in which the devs sold wasn’t ideal. She believes that the event will ultimately have “negligible effects” on the token’s outlook in the long run.

“It’s a memecoin with no promise of utility, so some devs leaving makes no difference to the token,” she said.