Decentral Block Post

Carving out a sustainable career as an independent musician is no easy feat. The competition is fierce, support can be hard to find, and earning a living without the financial help of a major record label is an uphill battle. Yet, for those who are able to build a loyal fanbase, the freedom of complete creative control can be liberating.

Technology has long proven to be a potential friend to those musicians willing to embrace it, and nonfungible tokens are the latest innovation that many tech-savvy artists have begun incorporating into their careers. But NFTs remain both controversial and experimental, especially among the mainstream, and music NFTs are still relatively niche.

One artist who has cracked the code to maintaining a successful career as an independent musician is American singer Vérité, who has racked up hundreds of millions of streams without the support of a record label since releasing her first single, “Strange Enough,” in 2014. 

After finding success and touring internationally, Vérité became one of the earliest musicians to experiment with NFTs in February 2021. Since then, she has built a strong Web3 community and had several successful high-profile drops, including releasing 1/1 NFTs, selling the master rights to her music, fractionalizing song royalties on the blockchain and giving NFTs to concert attendees. She has done all this while still retaining her dedicated non-Web3 fans, many of whom have little to no interest in crypto.

How does one walk this fine line and successfully integrate Web3 into their career without alienating their existing, perhaps skeptical, fans? Magazine sits down with Vérité to find out. 

J.W. Verret is a Harvard-educated attorney who teaches corporate finance and accounting at George Mason University. His work has increasingly intersected with the cryptocurrency sector in recent years, as his legion of Twitter followers — who know him as “BlockProf,” or the Blockchain Professor — are poignantly aware.

Aside from his work at GMU, Verret has become known as a vocal advocate for crypto as the top honcho at Crypto Freedom Lab, a think tank fighting devoted to preserving “freedom and privacy for crypto developers and users.” He also serves as a professional legal witness for defendants accused — wrongfully, Verret would argue — of evading financial-tracking laws. In between, he finds time to serve as a regular columnist for Cointelegraph.

I spent 15 years as a libertarian regulation/financial person, writing it, think-tanking it in Washington, D.C. For the first 10 years, I lost everything I fought for in the Dodd-Frank era.

The thing with crypto is that it’s been a freedom revolution in finance. It fixes, or aims to fix, problems in finance that government regulation only aims to fix. Regulation entrenches intermediaries where crypto fixes problems by eliminating the need for those intermediaries. And that was very interesting to me. 

It was a good experience. I replaced Hester Pierce when she became an SEC commissioner. I wrote a lot of dissents as a committee member, so I hope I did Hester proud, but I do not think they’ll invite me back in the future under the current chairman. It seems like he’s been trying to just destroy this industry. He could’ve reached out to the industry to try to make things work, but he has no interest in that, and he’s sued some of the best actors in crypto — Coinbase and Kraken — while ignoring the worst.