Tether Investments — the investment arm of leading stablecoin issuer Tether — acquired additional shares in Juventus Football Club.
According to an April 24 announcement, with its latest investment, Tether brought its total participation in Juventus to over 10.12% of the issued share capital, representing 6.18% of the voting rights. The investment follows the firm’s initial acquisition of 8.2% of the issued shares.
Tether's second Juventus investment announcement’s image. Source: TetherTether CEO Paolo Ardoino said that the investment is not only a short-term financial maneuver but “a commitment to innovation and long-term collaboration.” He added:
“We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience. We’re excited about the opportunities ahead.”Founder of Obchakevich Research, Alex Obchakevich, told Cointelegraph that Tether’s Juventus stake increase is an “attempt to prove to non-crypto investors and users that the company is much more than just a stablecoin.” Investors may also not be the only target:
“It is also a way to improve your image with regulators (especially in the European Union) by demonstrating transparency and stability.“Obchakevich added that he believes “Tether is trying to return to the European market” after losing access due to compliance issues with the local Markets in Crypto-Assets Regulation (MiCA). Leading crypto exchange Binance delisted Tether’s stablecoin, USDt (USDT), in the European Economic Area (EEA) earlier this month, and now a “stake in Juventus is one of the options for returning to the EU market.”




















