<p><img src="https://images.cointelegraph.com/images/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjQtMDgvNDhiZGM3NmEtYjkzZi00OTQyLWJlZTAtNTQ4NWRmOWRhMDk1LmpwZw==.jpg"></p><p>Qiibee CEO and founder Gabriele Giancola argued that brands must fully commit to Web3 to reap its benefits.</p>