Opinion by: Anurag Arjun, co-founder of Avail
On paper, SocialFi is a no-brainer. It promises to shift the balance of power in social media — giving people control over how their content and personal data are used and monetized. It even offers users a stake in the $200+ billion social media advertising market, a pie currently devoured almost entirely by giants like Meta.
And yet, SocialFi platforms today feel more like digital ghost towns than the bustling hubs of Web2. Friend.tech, hailed as a breakout star in 2023, peaked at just 80,000 daily active users before falling below 10,000. What's holding SocialFi back? Why does it seem to be following Friend.tech's fade into obscurity rather than rising to rival Facebook's dominance?
The harsh reality is that decentralized social networks have largely failed to attract and retain mainstream users despite genuine enthusiasm from Web3 communities. The fundamental promise of user ownership, data portability, and monetization remains compelling — but deep structural issues bottleneck adoption.
The technical hurdles
Blockchain infrastructure was never designed for the high-throughput, low-latency demands of social networking. Social media users expect instant results when posting pictures, liking comments, or following new accounts — actions that generate hundreds of millions of transactions daily across platforms like Instagram, TikTok and X.






























