Mainland China, one of the world’s most restrictive countries toward cryptocurrency, may be inching closer to adoption as a locally operating brand announced a Bitcoin reserve strategy.
DDC Enterprise, also known as DayDayCook, a US consumer brand with Hong Kong roots and operations in mainland China, is adopting a Bitcoin (BTC) reserve strategy, CEO Norma Chu announced in a shareholder letter on May 15.
As part of the strategy, DDC has acquired 100 BTC for about $10.4 million and plans to accumulate 5,000 BTC in the next 36 months, with 500 BTC targeted by the end of 2025.
Chu’s Bitcoin reserve announcement came after the firm posted a 33% revenue increase in 2024, with total revenue amounting to 273.3 million Chinese yuan ($37.4 million), according to its Form 20-F filing with the US Securities and Exchange Commission (SEC) on May 15.
DDC’s Bitcoin plans missing in SEC records
Despite the public announcement, DDC’s latest SEC filings do not explicitly mention the company’s Bitcoin holdings or a Bitcoin reserve strategy.






























