Upexi, a brand owner that specializes in supply chain management, is diversifying into the cryptocurrency sector. On April 21, the company announced a $100 million raise, with over 90% earmarked for building a Solana (SOL) treasury strategy.
After the announcement, shares of Upexi have skyrocketed from a $2.30 close on April 17 to $16.79 at this writing, marking a 632% jump for the day.
UPXI intraday performance on the Nasdaq. Source: Google FinanceMany “prominent” crypto venture capitalist firms participated in the $100 million raise, according to an announcement. Backers include the family office of Arthur Hayes, Delta Blockchain Fund, Delphi Ventures, Hivemind, Borderless, and White Star Capital, among others. The round was completed with a sale of around 44 million shares of common stock at a price of $2.28.
According to Upexi's recent financials, it posted a profit of $3 million in the last quarter of 2024, down 34.8% or $4.6 million from the same time period in 2023.
Companies mimic Strategy
Strategy (formerly MicroStrategy) was one of the first mainstream companies to adopt a cryptocurrency treasury strategy. It started purchasing Bitcoin (BTC) in August 2020, and its stock price has jumped significantly since then. Currently, over 13,000 companies have exposure to Strategy.






























